Hi there!
My name is Caleb de Gabriel — a graphic designer with 14 years of experience across advertising agencies and freelance, specialising in branding and visual identity.
I started my career at GPY&R in Melbourne, one of Australia's most awarded agencies, where I spent five years working across global and national clients spanning fashion, sport, food, automotive and government. From there I went freelance — and haven't looked back since.
For the past six years I've been based in Europe, working with clients across Australia, the Middle East, North America and Europe on branding, identity systems, print and digital design. My work has been recognised at Cannes, The One Show and the New York Festival.
I'm relocating to London in September 2026 and am available for freelance engagements from that date — open to project-based work, studio-gigs, and ongoing retainers.
If you're looking for a senior designer who brings agency-level thinking with the flexibility of a freelancer, I'd love to hear from you.
Experience
Freelance (presently)
Dentsu Creative (formerly BWM Dentsu), (2017–2019)
Y&R Melbourne (2012–2017)
Awards
One Show 2016 – Merit
Cannes 2015 – Silver (Packaging)
Cannes 2015 – Bronze (Mobile)
Cleo Sports 2014 – Silver
New York Fest 2014 – Finalist
These are some of the great clients I have worked with:
