As part of a campaign to advertise the 2013 AFL Grand Final and raise money for charity; filings from the AFL premiership cup were collected and smelted down into a one-of-a-kind collector’s item. This metal ingot would be sold to the highest bidder to raise money for the AFL’s official charity – Ladder.
This website was designed to advertise the campaign and push viewers to bidding. The website had a simple and functional one-page structure.
Paul Meates - Art Director
Katie Britton - Copywriter
Caleb de Gabriel - Designer