A virtual 3D surf experience served in the sunglasses package.
The Pro Vision sun-glasses case transforms into a virtual reality visor. Filmed with Oakley sponsored athletes using 3D headgear; Pro Vision allowed the viewer to see, in 360-degrees, the perspective of an Oakley athlete riding the waves.
The branding concept for Pro Vision was ‘transformed vision’. The logo hints at the 3D experience by the combination red/blue lenses with the existing Oakley logo.
Nick Sellers - Art Director
Joe Sibley - Art Director
Charles Baylis - Copywriter
Tom Marley - Video & Photography
Caleb de Gabriel - Designer