Client: Heavy Haulers Fitness
I was approached to develope the branding for a new fitness studio and workout system: ‘PHIIT’. The client wanted something modern and sophisticated, while at the same time capturing a feeling of energy, power and vibrance.
I created a custom typographic logo. The sharp angles create a more dynamic feeling. The ‘lightning bolt’ icon, cut out from the negative space, draws the eye to name and spelling - subtly reinforcing the brand name.
The branding was used across all comms; including signage, merchandise, website, and digital media.