Client: Valufacture Solutions
Brief: I was approached by a client to create a new branding system for his new development company. Valufacture Solutions focuses on construction projects in the healthcare sector. The client wants to strike a balance between something corporate and professional, while at the same time having a feeling of warmth and altruism.
Solution: I was inspired by the motif of a ‘plant’ – a symbol of growth, development and new-beginnings. Furthermore the connection to nature innately creates a feeling of peace and tranquility - important qualities in the healthcare sector.
I wanted to avoid anything overly cold and clinical looking. The clean lines of the brandmark is complemented by a warm colour palette and serif typeface – contributing to an overall feeling of warmth and balance.
The brand was outputted as stationary, digital comms, and a styleguide.