Client: Monash University
The central idea behind the campaign was "question the answers". A bold and provocative message that inspired viewers to challenge the norm, explore the unknown and discover the new.
Inspired by this theme of discovery, the key visuals showed 'new frontiers in education' draped over a black backdrop – representing the undiscovered.
This new look for Monash University ran across all channels, including TV, print, outdoor, and online communications.
Credits:
Jake Barrow - Creative Director
Charles Baylis - Copywriter
Katie Britton - Copywriter
Caleb de Gabriel - Designer